We recently met a guy named Todd Sowers who is the head of Sowers Plumbing in Greensboro North Carolina. Todd teamed up with a marketing agency that decided to do something very interesting as a strategy to get his plumbing company off the ground and taken to an entirely new level.
What Todd told us is that he’s basically placed a focus on toilet installation, water heater installation and emergency plumbing. He tells us that it’s very easy for him to get plumbing work related to toilet installation, and that it’s also very profitable for his plumbing company. He told us that toilet installation is actually very simple if you’ve got the right tools and if you don’t mind a little heavy lifting. The profit made on a new toilet installation or a toilet replacement is enormous, and it only takes an hour or so. Here’s a video showing a bit more about how it works:
As it turns out, Todd is right and toilet installation is actually very easy and can make huge profits.
In Greensboro NC, plumbing competition can be pretty intense. Todd tells us the best way to get around that is to pick out one thing that you’re really good at, and completely dominate at it. Companies like Roto-Rooter spend hundreds of thousands of dollars every year on their marketing. It drives other plumbers into a state of apathy thinking about trying to get plumbing jobs when they have competition like that. However, Todd is simply the best when it comes to toilet installation, and that’s how he manages to beat the competition.
We’re told that some other services that are very profitable with very little competition are emergency plumbing, and sump pump work. Most plumbers aren’t interested in taking calls at 3:00 AM for a 24 hour emergency plumbing service. Most plumbers don’t like working with feces.
The problem that comes up when you start dominating in one aspect of plumbing is that you have to find help shortly after. In fact, Todd tells us that if you’re not ready to work diligently, you may end up getting hurt in your plumbing business. Be prepared to hire help, because you’ll need it!
Please leave a comment and let us know if you’ve had any experience with this yourself!